“Tell yourself at every step in the design process that someone has
undoubtedly already thought of this and what can you do to really set it apart.
In design, and particularly logo design, the pessimistic axiom that “everything
has already been done” is becoming more and more true, and it is only the
virtuous designer who can continue to stand out in a sea of sameness.” - MIKE DAVIDSON
I was reading a few posts on
www.logodesignlove.com when one of them called my attention especially. This
one discusses about similarities between logos from different companies or
purposes, and what is my surprise, that months ago, I already was wondering why
this is possible, talking about thousands miles of distance between them, it is
still evident that two logos look alike, or they could exactly be the same
ones. This is the case of my friend's business in Collingswood, NJ, and a
business in a small town, in Córdoba, Spain, where I moved years ago due to my
job. The first one is a coffee bar called GROOVEGROUND, a contemporary coffee
bar + dessert bar, music store, cafe, gift gallery and nightspot. On the other hand is GALLERY COCINAS, a furniture kitchen store. Obviously they never
saw each other's logo before, and they are not huge enough to be found on
internet easily.
According to the author of the
article, "we’re all surrounded by
the same influences and exposed to the same shapes, forms, and patterns. With
the importance of branding in the marketplace, and thousands of designers
working on similar projects, it’s obvious that ideas will, from time-to-time,
look almost identical." but I still can't think of the ideas that made both
of them choose the same design -a "g" times new roman font inside a pantone 388 green box- for such
different concepts. I can't wait to know what the process of creation a logo
hides to be able to understand why they both got together on the idea of being
represented by that image, and hopefully, that process is something we're going
to work through during these next weeks.
