Allgamers.com

Logo:

Business Card:

Letterhead:

And the rest of designs we went through:

Art-e

"Art is a term that describes a diverse range of human activities and the products of those activities, but is most often understood to refer to painting, film, photography, sculpture, and other visual media. Music, theatre, dance, literature, and interactive media are included in a broader definition of art or the arts."
From this statement, Art-e was born. Art-e is an online gallery where you can find and buy artwork from all over the world. It's also a meeting point for novel artists who want to share their work and experiences. In addition, Art-e also organizes art events (courses, tours, etc) where everybody can participate.
In brief, Art-e is not only an online gallery, Art-e is where art begins.

Follow a tutorial

With this tutorial I found on internet, I learned how to apply 3D shapes to a plain design.

This is the result:

A cool option for logo designs.

Redesign a logo

According to the last project requirement, I think Motorola's logo is a good choice to practice redesign, since it's not been modified for 57 years.

The current original logo features a black circle with a particular "M" shape in the inside (sometimes "MOTOROLA" word appears next to it):

I decided to modify the logo by adding new shapes (keeping the concept of the circle & "M") and new textures (metallic 3D texture); also, changing the font of the word MOTOROLA (I couldn't find a font that I liked, so I had to make it by hand):

Other ideas were left off the table...

Illustrator: 2nd contact

Playing with text...



Illustrator: 1st contact





"When Logos Look Alike"

“Tell yourself at every step in the design process that someone has undoubtedly already thought of this and what can you do to really set it apart. In design, and particularly logo design, the pessimistic axiom that “everything has already been done” is becoming more and more true, and it is only the virtuous designer who can continue to stand out in a sea of sameness.” - MIKE DAVIDSON

I was reading a few posts on www.logodesignlove.com when one of them called my attention especially. This one discusses about similarities between logos from different companies or purposes, and what is my surprise, that months ago, I already was wondering why this is possible, talking about thousands miles of distance between them, it is still evident that two logos look alike, or they could exactly be the same ones. This is the case of my friend's business in Collingswood, NJ, and a business in a small town, in Córdoba, Spain, where I moved years ago due to my job. The first one is a coffee bar called GROOVEGROUND, a contemporary coffee bar + dessert bar, music store, cafe, gift gallery and nightspot. On the other hand is GALLERY COCINAS, a furniture kitchen store. Obviously they never saw each other's logo before, and they are not huge enough to be found on internet easily.

According to the author of the article, "we’re all surrounded by the same influences and exposed to the same shapes, forms, and patterns. With the importance of branding in the marketplace, and thousands of designers working on similar projects, it’s obvious that ideas will, from time-to-time, look almost identical." but I still can't think of the ideas that made both of them choose the same design -a "g" times new roman font inside a pantone 388 green box- for such different concepts. I can't wait to know what the process of creation a logo hides to be able to understand why they both got together on the idea of being represented by that image, and hopefully, that process is something we're going to work through during these next weeks.