Letterhead:
And the rest of designs we went through:
Friday, May 11, 2012
Art-e
"Art is a term that describes a diverse range of human activities and the products of those activities, but is most often understood to refer to painting, film, photography, sculpture, and other visual media. Music, theatre, dance, literature, and interactive media are included in a broader definition of art or the arts."
From this statement, Art-e was born. Art-e is an online gallery where you can find and buy artwork from all over the world. It's also a meeting point for novel artists who want to share their work and experiences. In addition, Art-e also organizes art events (courses, tours, etc) where everybody can participate.
In brief, Art-e is not only an online gallery, Art-e is where art begins.
From this statement, Art-e was born. Art-e is an online gallery where you can find and buy artwork from all over the world. It's also a meeting point for novel artists who want to share their work and experiences. In addition, Art-e also organizes art events (courses, tours, etc) where everybody can participate.
In brief, Art-e is not only an online gallery, Art-e is where art begins.
Tuesday, April 24, 2012
Follow a tutorial
With this tutorial I found on internet, I learned how to apply 3D shapes to a plain design.
This is the result:
This is the result:
A cool option for logo designs.
Thursday, April 12, 2012
Redesign a logo
According to the last project requirement, I think Motorola's logo is a good choice to practice redesign, since it's not been modified for 57 years.
The current original logo features a black circle with a particular "M" shape in the inside (sometimes "MOTOROLA" word appears next to it):
I decided to modify the logo by adding new shapes (keeping the concept of the circle & "M") and new textures (metallic 3D texture); also, changing the font of the word MOTOROLA (I couldn't find a font that I liked, so I had to make it by hand):
Other ideas were left off the table...
Thursday, April 5, 2012
Thursday, March 22, 2012
"When Logos Look Alike"
“Tell yourself at every step in the design process that someone has
undoubtedly already thought of this and what can you do to really set it apart.
In design, and particularly logo design, the pessimistic axiom that “everything
has already been done” is becoming more and more true, and it is only the
virtuous designer who can continue to stand out in a sea of sameness.” - MIKE DAVIDSON
I was reading a few posts on
www.logodesignlove.com when one of them called my attention especially. This
one discusses about similarities between logos from different companies or
purposes, and what is my surprise, that months ago, I already was wondering why
this is possible, talking about thousands miles of distance between them, it is
still evident that two logos look alike, or they could exactly be the same
ones. This is the case of my friend's business in Collingswood, NJ, and a
business in a small town, in Córdoba, Spain, where I moved years ago due to my
job. The first one is a coffee bar called GROOVEGROUND, a contemporary coffee
bar + dessert bar, music store, cafe, gift gallery and nightspot. On the other hand is GALLERY COCINAS, a furniture kitchen store. Obviously they never
saw each other's logo before, and they are not huge enough to be found on
internet easily.
According to the author of the
article, "we’re all surrounded by
the same influences and exposed to the same shapes, forms, and patterns. With
the importance of branding in the marketplace, and thousands of designers
working on similar projects, it’s obvious that ideas will, from time-to-time,
look almost identical." but I still can't think of the ideas that made both
of them choose the same design -a "g" times new roman font inside a pantone 388 green box- for such
different concepts. I can't wait to know what the process of creation a logo
hides to be able to understand why they both got together on the idea of being
represented by that image, and hopefully, that process is something we're going
to work through during these next weeks.
Starbucks Logo Evolutions
http://www.nytimes.com/2011/01/09/weekinreview/09heller.htm?_r=2
http://link.brightcove.com/services/player/bcpid693388141001?bckey=AQ~~,AAAAAGAdjh4~,FRd2Oughfq_2Rm5WN9p7Ml_B-WFyK2zj&bclid=710858828001&bctid=737153501001
http://link.brightcove.com/services/player/bcpid693388141001?bckey=AQ~~,AAAAAGAdjh4~,FRd2Oughfq_2Rm5WN9p7Ml_B-WFyK2zj&bclid=710858828001&bctid=737153501001
As I commented in my previous posts, the relevance of innovation in product design and our opinions about it are subjective. This is another example application of innovation, where Starbucks is changing its logo due to changes in its products. From only selling coffee, they grew to offer even more food and merchandise so they decided to evolve their logo: by removing "Starbucks Coffee" and leaving only the mermaid. It's not a huge change; it keeps being a stamp shape, green circle, with the same picture inside. This proves how proud and self-confident they are about their company, believing that only the mermaid icon will be enough for people to recognize the new logo as STARBUCKS. In short, they are not afraid to change their logo because they know Starbucks is a strong company regardless of these modifications as millions of people consume their products everyday.
Thursday, March 8, 2012
My Movie Poster
A pretty lady, a bald evil man, and a cool guy with aviator sunglasses and a gun. What else does it need?
... I also had an idea for a scary movie...
Friday, February 24, 2012
Thursday, February 23, 2012
Thursday, February 9, 2012
Saturday, January 28, 2012
About the NY Times article...
We’re constantly receiving multiple messages from our environment. They are communicated in different ways, one of them being design. The NY Times article refers to the confusion that can result when the design of a traffic signal has not been thought through so that the importance of the message is conveyed. Clearly, the person in charge of designing the new traffic signal has not evaluated the impact of the elements in the design, not even if it is right to the eyes of the receiver. The design has caused a different result than expected. It didn´t perform the function for which it was conceived.
Similarly, and based on the idea of the need for innovation to continue as part of a market (or "innovate or die" as we say in Spain) UPS or Citroën companies chose redesign their logo. In the author´s eyes, not a very good job, possibly damaging the image that the companies did have. I do not share this opinion, since Citroën worked on the new logo and grill design in tandem, even placing the new mark where it was traditionally. This is how a logo design remains in line with the actual designs of their new vehicles, which I think is a very good approach. (See images below)
In summary, the definition of good or bad graphic design, or functionality, can sometimes be subjective and dependent on the eye of who's evaluating, but it is quite clear that a product's value or image, can be changed by its design.
Friday, January 27, 2012
Thursday, January 26, 2012
Breaking rules of classic designs
Honda Civic. European Version (2006)
Commercials on TV:
Link to a review of it on a tv show: http://www.youtube.com/watch?v=D1nCp8yjsyY&feature=related
Friday, January 20, 2012
1st Day: Breaking Ice.
1. Why did you want to take this class?
The reason I wanted to take this class is that I love sketching, drawing, painting. I used to do it as a hobby on paper and computer. I had the chance in life to study it for real, so I didn't let the train leave.
2. What type of past computer experiences do you have?
I've been using computers (PC) for more than 15 years. I use to "play" with diferent design tools like Photoshop, Sketchbook Pro (on IPAD), but not a huge knowledge about it.
3. Who is your favorite artist?
I don't really have a favorite artist. I like a lot of different stuff. But let me tell I love Rothko paintings.
4. Do you have a favorite logo or brand? Why?
Apple could be one of my favorite logos/brands. It's simple and its products have a good taste, are brilliant, and really competitive. Exactly as the minds behind it.
5. Tell me an interesting story about yourself.
I'm an international student who asked for a leave of abscence in Spain to practice and improve the english language fluency and accuracy, interested on computer art, animation, drawing...
6. What kind of computer access do you have outside of class?
PC, MAC, and stuff like smartphones, IPAD, etc.
The reason I wanted to take this class is that I love sketching, drawing, painting. I used to do it as a hobby on paper and computer. I had the chance in life to study it for real, so I didn't let the train leave.
2. What type of past computer experiences do you have?
I've been using computers (PC) for more than 15 years. I use to "play" with diferent design tools like Photoshop, Sketchbook Pro (on IPAD), but not a huge knowledge about it.
3. Who is your favorite artist?
I don't really have a favorite artist. I like a lot of different stuff. But let me tell I love Rothko paintings.
4. Do you have a favorite logo or brand? Why?
Apple could be one of my favorite logos/brands. It's simple and its products have a good taste, are brilliant, and really competitive. Exactly as the minds behind it.
5. Tell me an interesting story about yourself.
I'm an international student who asked for a leave of abscence in Spain to practice and improve the english language fluency and accuracy, interested on computer art, animation, drawing...
6. What kind of computer access do you have outside of class?
PC, MAC, and stuff like smartphones, IPAD, etc.
Subscribe to:
Posts (Atom)